Make the most of social media to promote your business and keep in contact with clients and potential new clients,” says National Hair and Beauty Federation (NHBF) marketing director Lucy Watson-Smith. “Keep accounts updated and include this as part of your regular marketing activities.
The National Hair & Beauty Federation (NHBF) has published findings from ‘Hair, beauty and the pandemic: An industry at the sharp end. The impact of coronavirus on business vulnerability and the potential for mitigating measures.’ Commissioned by the NHBF from independent analysts Pragmatix Advisory, the report details the current situation of the industry. Some of the key findings are as follows:
